Professional Web and Marketing Analytics Services
If it's not actionable, it's not an insight.
Don't waste time and money on analyses that don't drive action. I ensure that analytics will drive outcomes, and revenue, for your business.
Do These Sound Familiar?
How I Ensure That Analytics Will Drive Outcomes
My analytics consultancy process over 6 steps.
1. Business Alignment
Without a pointed direction your analysis is sure to be too general and lack the focus required to inform decisions.
First I work with you to understand the problems your business is needing to solve.
This helps to:
Design the analysis around a business problem.
Define a clear outcome that it will be used for.
Understand the commercial impact of the analysis.
2. Data Validation
Know upfront whether you have the data to make this analysis possible before spending large amounts of resource.
Once I know the objectives, I then dive into the data types and quality of your data, identifying whether we can proceed.
This helps to:
Avoid investing in an analysis without outcomes.
Build a clear plan for future data collection.
Optimise analysis approach.
3. Data Preparation
Apply any transformations and cleaning to the data, getting it in shape for the analysis.
During this phase I also start pulling some initial insights that will steer the analysis to follow.
This helps to:
Ensure confidence and accuracy in the data.
Speed up the analysis process.
Begin feeding back some initial insights.
4. Analysis
Complete the analysis on the data, diving into specific areas related to the business problem.
During this phase I produce several informed recommendations addressing actions your business can take.
This helps to:
Produce valuable insights your business can use.
Define a series of actions your business can take.
Calculate the commercial value of these actions.
5. Test
Action the key recommendations in a controlled environment, confirming the hypotheses and value to your business.
During this phase I work with you to design a series of tests, supporting in their implementation and post analysis.
This helps to:
Mitigate any risk with implementing the insights.
Confirm commercial value.
Make further optimisations to the approach.
6. Scale
As things change it is crucial to ensure that these insights are still relevant to your business.
I will set up automated dashboards and reporting as you roll the recommendations out to your business.
This helps to:
Monitor value on an ongoing basis.
Continue pulling insights after the analysis is concluded.
Adapt to changes in the business environment.
This Process Is Proven To Work
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Expert Level Service
I have you covered across the following analytics services.
Google Analytics 4 Implementation
Accurate, and aligned to your business.
Google Analytics 4 Training
Actually use the tools your're paying for.
Website & App Analytics
Identify how to improve your website.
Marketing & Advertising Insights
Is it actually working.
Econometric Modelling
Where should you be investing.
Dashboard Creation
Automate the mundane tasks.
Database SQL Queries
Large scale analysis using BigQuery & Snowflake.
Competitor Analysis
Stay ahead of the competition.